Since the semester II 2009 national automotive industry began to passionately after exposure to global economic crisis of 2008 which makes sales in 2009 dropped 20%. Automotive sales in 2010 can definitely be reaching record highs throughout history. Up to October 2010 alone, car sales have reached 625 thousand units, passing the previous record in 2008 which reached 603 thousand units.
Car sales in Indonesia are dominated by passenger cars. Approximately 75% of Indonesia's car sales represent sales of passenger cars and the rest is commercial cars. Car sales in Indonesia is dominated by a segment of a multi purpose vehicle (MPV). Based on the brand, Toyota is the market leader with 37.9% control of the car market, followed by Daihatsu and Mitsibushi, each hold 14.7% and 14.1% car market.
Despite the growing automotive market in Indonesia is quite high, its growth is still relatively small compared to the world automotive market. China is the world's largest auto market with sales reaching 13.6 million units in 2009, higher than the United States, which reached 10.6 million units.
In the ASEAN region, Indonesia is one of the largest automotive market, together with Thailand and Malaysia. In 2008, Indonesia control 28% of total car sales in ASEAN, Thailand is controlled under 29%. However, in 2009 the Indonesian car market in ASEAN had dropped to 25% due to global crisis.
This year's estimated market share of car sales in Indonesia improved, close to Thailand. Up to September this year, Indonesia and Thailand each hold about 30% market share of cars in ASEAN, is higher than Malaysia's market share of 24.9%.
Automobile production base in ASEAN is also dominated by Thailand, Malaysia, and Indonesia. As a major production base, Thailand has the largest share of production in ASEAN followed by Indonesia and Malaysia. As of September 2010, the share of Thailand's production has reached 52%, while Indonesia and Malaysia each hold 22% and 19% of the total car production in ASEAN.
U.S. Investing $ 231 MillionDuring 2005-2009, investment in the automotive sector has reached Rp 6 trillion. Going forward, this sector still attractive to automotive manufacturers for expansion and investment. In the next two years, several automakers including PT Hino Motors Manufacturing, PT Garuda Mataram Motor (ATPM Volkswagen), PT Astra Daihatsu Motor, PT Geely Cars Indonesia, will increase its production capacity. Investment required for expansion are estimated at U.S. $ 231 million.
The increase in automotive production capacity is supported by domestic market growth, improvement in purchasing power, and interest rates are still stable. However, inflation in 2011 is estimated higher than this year in line with increased economic growth.
Inflation and interest rates are factors that are relatively most sensitive to auto sales because of its effect on purchasing power and demand. If the view of financial support, the automotive industry is supported by the growth of the financing industry (multi). Support multi-finance industry is very important considering 80% of automotive purchases made through multi-finance services.
Until the third quarter of 2010, financing by finance companies has reached Rp 177.7 trillion or an increase of 27% compared to same period in 2009. About 90% of consumer financing by the company is a multi automotive financing.
Interest rates offered by multi company is still relatively low. In the future expected interest rates are still fairly stable multi line with the forecast increase in the BI rate, which is not too big and that is still adequate liquidity. In addition, delays in the implementation of restrictions on subsidized fuel also support the expected outlook for car sales that exceeded 800 thousand units in 2011.
Automotive Production BaseFactors that predicted a little annoying automotive penjulan growth in 2011 was the taxes and levies in the automotive sector. Bea behind the name for the first delivery of the specified maximum of 20% beginning in 2011 will have a direct impact on new car sales. The amount of duty behind the name is determined by each local government (Pemda).
Given the motor vehicle taxes and fees contribute significantly to regional income in the future then there will be competition for each region because of tariffs under the name of each region certainly does not want any reduction in income due to transfer purchases to a local location.
On the other hand, should the various rules and regulations in the automotive sector is also accompanied by the development of infrastructure, especially roads and traffic management is better. If you want to make Indonesia its automotive base in the region, in addition to providing a conducive investment climate is also important to fix the structural problems.
When Indonesia became an investment destination and automotive production base, it certainly would encourage the growth of associated industries such as industrial components, spare parts, assembly. Currently, hundreds of local companies have become suppliers of components for large manufacturers such as Toyota and Daihatsu. Localisation automotive products should be increased again.
Currently, local content in general has reached about 70%. Local content will be improved if the economies of scale automotive products increased. For that, the necessary expansion of the automotive market base, both domestic and export.
source: investordaily
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